“It is not a luxury.
It is not something that a wealthy person could not afford,” says Dr. Mark R. Miller, director of the Canadian Dairy Institute and a co-author of the paper.
“The reality is that the average Canadian spends a lot of money on dairy.
They consume a lot more milk than the average American.”
Miller is the author of the new study, which is based on data collected in the 2011 Canadian Dairy Industry Survey.
It also looked at the prevalence of alternative dairy products and found that in 2011, there were an estimated 9 million dairy products on the market.
“We have to look at the consumer who buys them and they are not going to have a problem,” says Miller.
“There is not going of being able to do a lot to try and lower the cost of dairy products.”
While Miller says that people will not buy any new dairy products unless they have a “healthy diet,” he does say that a lot will depend on where people live.
“You can’t just make a decision on a day-to-day basis,” he says.
“If people live in urban areas, they are going to eat a lot.
But they are also going to spend a lot on milk.”
It also will be important for consumers to see what’s on the menu in terms of the kinds of products they are buying.
“I think it is a real issue.
People are buying less milk, but they are still buying a lot,” says R.B. Bennett, vice-president of marketing for the U.S. Dairy Council.
“And people are looking for alternatives.”
Bennett says that the U,S.
dairy industry will see “increased demand” as more people try out different dairy products.
“People are looking to find alternatives,” he said.
“It will be an issue for us.
We are still in a transition.”
The authors say they have “high confidence” that the dairy industry is prepared to respond to the growing demand.
“When the demand for milk starts to grow, it will be the end of the dairy as we know it,” says Bennett.
The report was based on information collected in 2011.
It was funded by the Canadian Government’s Food and Agriculture Research Agency and the Department of Fisheries and Oceans.
In an emailed statement, Bennett said: “The Canadian dairy industry has been an active participant in the Food and Nutrition Research Agency’s assessment of milk quality and consumer choice in Canada.
In that capacity, we are providing the agency with a wealth of information to inform our analysis of the health and economic impacts of dairy on Canadian consumers.”
(For a summary of the study, go to http://www.cad.ca/news/publications/health-and-economic-research-reports/cad-dairy-report-11-07-11.pdf.)